In 2018 Canon made the bold move towards a whole new lens mount, the RF.
Since then a whole new camera and lens ecosystem exploded with never before seen image capture becoming possible. From 8K in camera recording to VR lenses, after 5 years of creativity Canon wanted to mark the journey the EOS R had been on.

We won the opportunity to create a celebration compilation film featuring some of the most innovative creatives using Canon cameras. The task was simple. Select the absolute best imagery, feature the widest set of lenses and cameras and show off the sheer breadth of awesomeness captured by a whole host of Canon ambassadors.

The result is a dynamic, fast paced film that really shows off the quality of image from a stunning 5 years (at the time of production) of development. To put the final piece of the puzzle together, we brought in our favourite award winning sound designer to deliver a soundscape to match the energy and pace of the edit.

Studio 44 Team: Post-Production, Editing, Sound Design

Client: Canon Europe

Agency: Future Fusion

Output: 1x Hero Asset, 1x Social Cutdown